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Karen Belisario

Corporate Design, Marketing and Social Media, AI

packaging design and visual identity yogurt

Image Ads

luksmagazine

Annual Report First Responder

Webdesign Swarovski, webdesign, digital design

proposals EY, graphic design, layout design

Image Ad Campaign for Luzerner Kantonsspital

Art Direction | Graphic Design
März 2023 - Luzern, CH

Image Ad Campaign for Luzerner Kantonsspital Mockups

The goal was to promote Luzerner Kantonsspital's core values - "Herzlich" (warm), "Kompetent" (competent), and "Vernetzt" (connected) - to the public and attract new employees. Photos of employees embodying these values were chosen to differentiate the audience. "Warm" emphasized patient/doctor interactions, "Competent" focused on employer branding and HR, and "Connected" highlighted Meinluks, LUKiS and other technology and interdisciplinary hospital work.

examples Image Ad Campaign for Luzerner Kantonsspital Mockups

Image Ad Campaign for Luzerner Kantonsspital magazine

Print and digital ads, crafting images with inspirational and ethical values laid the foundation for the brand promise of the campaign "Our Values". This was used on various platforms to create awareness of what the Luzerner Kantonsspital stands for and to make it more personal to each individual employee.

Image Ad Campaign for Luzerner Kantonsspital multiple uses

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