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Luksmagazine for Luzerner Kantonsspital
Art Direction | Editorial Design
June 2022 - Luzern, CH
Developing this year's luksmagazine, tailored for referral doctors, posed a unique challenge as it marked the debut edition featuring all four hospitals under the Luksgruppe umbrella: Luzern, Sursee, Wolhusen, and Nidwalden.
I focused on refined design and precise art direction to enhance readability and visual appeal, employing strategic font adjustments, optimized image placement, and ample white space for a clean layout that facilitated message absorption.
The redesigned luksmagazine successfully balanced aesthetics and functionality, receiving positive feedback from hospital staff and referral doctors alike. By emphasizing strategic design choices, we elevated the magazine's impact, reinforcing the Luksgruppe's brand identity and enhancing its communication efforts in the healthcare sector.
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